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It's a MINI Adventure was a promotional tagline employed by MINI in the UK to promote the new MINI from launch in 2001. It featured across various media, including a range of films that were aried on UK television and cinema screenings.

The series included elaborate sci-fi based commercials where MINI saved the earthed from alien invasion, to apparently naked senior citizens hitting a naked pedestrian with frying pans and fish, to the "It's a MINI Adventure" motion picture, which at 12 seconds officially became the shortest cinema release certified by the British Board of Fim Classification according to the Guinness Book of World Records.